Website updates, Sales Page

About Her Podium - Public Speaking Programs for Women

If you have fear about standing in front of a group to give a speech, then Her Podium can help you gain confidence. Her Podium offers virtual training, company training and one-on-one coaching, all with the goal to give you the tips, tools and opportunity to get comfortable in front of an audience.

Her Podium is created by Pamela after she struggled with public speaking herself and took action to change it. Her Podium is specifically for women because Pamela wanted a program exclusively for women that would be inspiring, supportive, nonjudgemental and fun.

Website: https://www.herpodium.com

Instagram: https://www.instagram.com/her.podium

Facebook: https://www.facebook.com/herpodium

CLIENT GOALS

When I asked Pamela what success would look like for Her Podium she mentioned she wanted to grow the number of in-person programs as well as starting to run 2-3 virtual programs.

Some of the goals for her website were:

• Sales Page for the first virtual program

• Connect website to an email marketing system

• Launch the first freebie and start a newsletter

• Add announcement bar with a link to the freebie

• Update contact form with thank you message

• Basic SEO setup: page descriptions and alt-text for images.

• Blog page setup

• Add latest blog post section to the homepage

The strategy behind the design

We did not make any changes to the style of the website as Pamela had done a great job with this but worked on optimisation of the website. We did this by changing the order of the sections on the homepage and by adding more buttons that would lead to other sections of the website. The goal of this was to not have dead ends on the pages and lead the visitors past those pages so that they would have all the information they needed before getting in contact with Pamela.

Next to the design updates, there was also a need to update SEO in regards to the page descriptions and alt-text for images. This was all updated after thorough SEO research.

For the sales page, the aim was to introduce the visitor to the topic of public speaking and validate the fear they might feel when it comes to speaking in public. Followed by the positive results that overcoming this fear could have for them, not just in business but also in their personal lofe. After this, we introduced Pamela as the host of the programs. Followed by the steps to book a spot into the virtual program, the pricing and what was included in the program.

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