Website design

About Honey Fox Films

Jessica is an Indianapolis based filmmaker specialising in Intimate Weddings, Elopements, Destination Weddings & Couple Sessions. The purpose of Honey Fox Films is to create films that forever spark meaningful feelings.

Website: https://www.honeyfoxfilms.com/

Instagram: https://www.instagram.com/honeyfoxfilms/

CLIENT GOALS

When I asked Jessica what her goals were for this project she mentioned that she was in the process of rebranding her business. She wanted to change her business name from Royal Fox Films to Honey Fox films and she was working with a brand designer on professional logo/branding. So now it was time for professional website design as well that would express her new clear focus on attracting ideal clients. As a result of this rebranding, the short term goal was to increase her pricing. So that in the future she would be able to focus more on education and creating passive income.

THE STRATEGY BEHIND THE DESIGN

One of the things Jessica had mentioned was that she wanted to have her website look less like a Squarespace website. So from the initial design, there had been a lot of focus on not having the standard/easily recognisable look that a lot of Squarespace website have. We accomplished this by using custom code to create custom layouts like the one you see in the mockup below with 50% text and 50% image.

Jessica’s main focus for the website was to book new clients. As she is a wedding videographer the website needed to become a showcase of her work, her style, her focus on a personal experience and that a wedding/elopement film is worth the investment. She wants them to reach out to her with the knowledge that she is someone personable, down to earth, someone they can trust and that she is going to make a timeless film for them.

Because of this goal, we made an information page where the visitors would be able to find all the information they need about the pricing, the experience of hiring a wedding videographer and how it works with travel. And on the individual pages, we made sure it was easy for visitors to get in contact with Jessica to inquire.

It was important for Jessica to have movement on the website. So besides all the showcases of her work, we added several rotating marquees and rotating images. These images were illustrations that were made as part of her new branding. And these illustrations were also added to the homepage and contact page.

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