Many designers have adopted the title of brand strategist and called a section of their process brand strategy. My question for you is: Are you really offering brand strategy? Or is it 'just' brand discovery? That's why in this blog we're looking at the difference between brand discovery and brand strategy so that you can make sure, it's very clear for your clients what they can expect from your services.

There’s quite a bit of confusion about what the difference is between a Brand Designer and a Brand Strategist. In this blog, I will walk you through what the difference is and when to hire a brand strategist or a designer.