So what if instead of setting ‘random’ or vanity goals like growing newsletter subscribers to 2000 we would set our business goals based on our business and life vision? Isn't that the key to transforming your business to be more aligned? For it to be less draining and overwhelming? In this blog, I walk you through the 4 steps to turn your vision for your business into actionable goals.

I am just going to say it: you need to start with your brand’s strategy before design or marketing. If your marketing is to get your message out, and your visual brand needs to represent or express your brand's message how do you do any of these 2 things if you don’t know what your brand's message needs to be to build that emotional connection with your potential customers? In this blog, I will walk you through what brand strategy is and how you can use it to create an emotional connection with your audience

Step 3 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission and your why we are now getting into how you can define your values and beliefs.

Step 1 of the Brand Foundation Series is about your vision. Your vision is how you would like things to be in the future. You can see this as your big dream for your business. What success will look like for you? What do you aspire your business to be?