You can see a brand review as a yearly check-up. Just like the one you have for your car or your health. The main focus of the brand review is your business, your personal brand and your website and how you can create a strategy to reach your goals. Think of business basics like mission and vision, ideal client and niche assessment, product/service assessment, review of your current visual brand, brand consistency, website statistics, structure, SEO and overall website style set up.