As a designer responsible for every aspect of your business, you're no stranger to the juggling act that comes with it. You're not just the creative mind; you're the accountant, the project manager, and the marketing guru. The weight of running a design studio can sometimes feel overwhelming, but taking a moment each month to reflect can make a world of difference. This process can be your secret weapon in achieving financial stability and sustainability.

I could offer tips on spotting these red flags during calls, which might save you a few headaches. But that won't address the issue of attracting these "bad fit clients." Let's explore how, after identifying your ideal client, you can ensure that the potential clients who book a consultation call truly align with your ideal client profile. In essence, we'll discuss how to qualify your leads effectively.

Step 1 of the Brand Foundation Series is about your vision. Your vision is how you would like things to be in the future. You can see this as your big dream for your business. What success will look like for you? What do you aspire your business to be?

Think about your typical day for a moment. What does it look like? Do you start up your computer and just start with whatever you feel like doing at that time? Do you have 10 post-its in front of you with all the things you need to do? Or do you have a paper planner or calendar? Today I want to walk you through how I use Asana. And how you can use it to become a productive business owner.