Case Study - Kam Sokhi - Mind, Body & Eating Coach
NAMING, BRAND colours, BRAND STRATEGY, WEBSITE launch, SEO
Kam Sokhi - Mind, Body & Eating Coach
Kam is empowering women who struggle with weight loss and their body image to become the best version of themselves. Using a non-diet approach, EFT and dynamic eating psychology to get to the root cause of their relationship with food and repair it. She holds an Eating Psychology & Mind Body Eating Coach diploma and is fully certified in the Emotional Freedom technique (EFT) and Neurolinguistic Programming (NLP). She has experienced and overcome abuse, eating disorders and allergies and is proud to have her story documented in the pocketbook series #emergingproud. And her recipes have been featured in the campaign ‘Home-cooked Heroes in Ibiza.
Website: https://kamsokhi.com/
Instagram: @kam_mind_body_eating_coach/
Facebook: Kam-eating-psychology-coach
client goals
When I asked Kam what success would look like for Kam Eating Psychologist she mentioned she wanted to inspire and empower women to be the best version of themselves. Her coaching is not just about weight loss it is looking at how healthy your life is in general and working on those things that have been holding you back like weight/body image and self-worth issues.
She wants to be known as an Eating Psychologist with a non-diet approach that focuses on a 360-degree approach instead of on cutting calories and exercising more.
Some of the goals she had set herself to help as many women as possible were:
Launching her website
Offer coaching and EFT sessions
But also offer cooking classes and workshops
Growing her Facebook Group
Share recipes (and turn them into an ebook)
THe program
Based on the struggles Kam mentioned in our first call and the goals she had a custom program was created.
The overall goals of the weekly calls:
Create a colour palette for her to be able to start the website design
Create program suite (services & pricing)
Launch her website (See that project here)
Improve visibility before the website launch
Create an SEO strategy (research, pick keywords and where to use them)
Create a content plan
Work on setting up Asana for daily planning & content creation workflows
Month 1: Brand & Business Foundation
Business Foundation: business model & program suite
Brand Foundation: mission, vision, positioning, differentiation, brand personality, ideal client, brand messaging
Create a colour palette and pick fonts based on what was decided during the brand foundation
Month 2: Improve visibility + Launch plan Website
Set up Pinterest and improve IG engagement
Create a website launch plan
Set up Squarespace Scheduling/Acuity
Create a worksheet to track website traffic and social media engagement
Month 3: SEO, Content Strategy + Set up Project Management System
Create and implement SEO strategy on website
Create a content plan and use the same topic across channels
Work on setting up Asana for daily planning & content creation workflows
When I first spoke to Kam she mentioned she wanted to launch her website as soon as possible. Therefore the first focus was on creating a brand identity and picking fonts so that the website design could start. But to be able to pick the right colours and fonts and create the website copy we first need to make sure we knew exactly what Kam’s vision was for her business, who she wanted to work with, the services she wanted to offer and how she was different from others in her field.
In the next phase of the mentoring program, we evaluated her current social media strategy and worked on improving engagement on the existing channels and set up Pinterest so that she already has an audience when launching the website. We set up a website launch plan as well as a worksheet where she could track her website traffic and social media engagement.
In the final month of the program, we walked through how she could set up her SEO, do keyword research and keep track of the results. We created a content plan and pillars as Kam wanted to start writing articles and share recipes. And set up Asana for her daily planning and content creation workflows.
The results
Her new goal now is to expand the business with recipe ebooks and courses to support even more people.
Are you ready for similar results? Find out more about the mentor program here
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“I didn’t have much of a strategy before working together”
Every week I looked forward to talking to you and seeing what new thing I was going to learn that week! You were very good at guiding me, you explained things really well and you’re calm and to the point. And you really dug into the depths of my soul, this work was much deeper than I thought it would be ( in a good way).
I am looking forward to getting out there and showing what I can really do, and showing the world my work and what I’m about. I feel really proud looking at what I achieved with in my opinion the best person I could have worked with
Kam Sokhi - Kam Eating Psychologist