Brand Design for Rising River Marketing

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Written By Stephanie Taale
 

Brand strategy, Brand design, website audit

Logo design for Rising River Marketing by Flourish Online Management

About Rising River Marketing

When Stephanie came to me because she wanted to transition her business from her own name to Rising River Marketing. And with a new name she was looking for a new logo and colours to represent the new direction she was taking her business in.

In the Brand Design Questionnaire that I use to start every project, Stephanie mentioned that the mission of her business was to help people. And that this is at the heart and soul of why she is a copywriter for mental health professionals and coaches. She enjoys helping people and found that she had two choices - she could either go to school for psychology and become a therapist herself, or she could write content that could help people while also helping local businesses grow.

Website: Rising River Marketing
Instagram: @risingrivermktg


STRATEGY BEHIND THE DESIGN

In the Brand Design Questionnaire that we discussed during our strategy call, Stephanie mentioned that she really did not want to use pinks or anything that looks too feminine. And that she would like to have something that's a little more fun than just neutral. She also wanted to include script or an handwritten font, but that also this should not come across too feminine or laidback.

The keywords that Stephanie used to describe her vision of her new direction were friendly, trust and compassion. And the overall brand needed to be easily approachable which why we choose for colour palette with warm colours.

I always like to include a quote in the mood board to represent the overall feeling. And this is the one we choose for Rising River Marketing

“Be brave, be kind, be gratefull”
Logo design for Rising River Marketing by Flourish Online Management
Monogram design for Rising River Marketing by Flourish Online Management
Badge design for Rising River Marketing by Flourish Online Management
Logo design for Rising River Marketing by Flourish Online Management
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I was not expecting this at all from the Dubsado setup Guide, it will answer all my questions

OMG, I've fallen in love with this template

“Before the workshop, I felt a little bitter and frustrated. I had worked on Dubsado for five months to build it. ”

I worked with a Dubsado specialist who never fulfilled her contract, and I was about to give up altogether until I found Stephanie!!! The workshop was comprehensive and was much more helpful than any YouTube or advice I received from specialists or random blogs. Now I feel confident and willing to let Dubsado help take some of the workload off onboarding and offboarding clients.

Mary Lou Hoover - Brand & Website Designer at Cardinal Web Services

“Apologies if I was quiet, but you were SO THOROUGH with everything that I didn't even have any questions”

You truly packed so much into that session that I can only imagine what the rest of the week covers. Thank you again for everything, this is exactly what I needed and I can't wait to implement it into my business!!

Brand & Website Designer at Rude Creative

“I really needed to get organised and switching from Monday.com to ClickUp was huge for me and my business..”

I loved learning Click-Up. We mapped out spaces and templates that worked for me, you taught me how to use them and then gave me specific homework that had me dig in to learn and practice what you'd just taught. 

I like your method of teaching and supporting me but then having me try on my own, rather than just setting everything up for me and sending me on my way. And you were great at keeping in touch and answering my questions during and between each session and gently pushed me to stay on top of my homework. I was so appreciative of the documents you shared and the videos have been such a great help!!


Sara Uhlenbrock-Heath - Brand & Website Designer at Uhlsee Communications

“Before working together I had created my Dubsado account but did not know how to get started with mapping out my workflows and then getting them in Dubsado. I just could not figure it out”

I used Gmail, Google Drive, Canva and Calendly to manage my client process and it felt like I was constantly winging it. I did not know what to do for which client and when I needed to do them and tasks started falling through the cracks.

There is no way I would have mapped out everything without your help. You're so clear on what needs to happen and explain how to do it inside Dubsado. I found you even more valuable than a Dubsado queen. You are an amazing business mentor! I mean how many people can support you with Dubsado setup and mentor you at the same time?

Katen Karlten - Interior Designer at Bloom Again Design

“Before working together my brain was all over the place. I'm good at what I do but I'm a very right-brained thinker and have been called a free spirit many times. So, the business side of things was such a struggle for me.”

The program was challenging for me, but in a way that I needed it. It took me far out of my comfort zone but I felt you were great at keeping in touch and answering my questions during and between each session and gently pushed me to stay on top of my homework. I was so appreciative of the documents you shared and the videos have been such a great help!!

Now, my confidence in managing the business side of things has been astounding! It's even helped me streamline my services and offer some new ones. I feel like I've been able to set a clear direction for my business, I'm streamlining and clarifying my service offerings, reevaluating my pricing, monitoring the business better, and it's so much more organized.


Sara Uhlenbrock-Heath - Brand & Website Designer at Uhlsee Communications

“I was very depleted and confused about my work, my non-existing structure, lack of client boundaries and the whole organisational part of my business really. I felt like just reacting on a day-to-day basis rather than pro-actively creating my future.”

I knew I needed to invest in myself in order to create the next step but processes, structure, planning, and procedures are really not my strong suit, Stephanie is so patient and broke everything down and that helped me a lot. It was great to have her professional eyes on my business, without feeling judged that it is just a mess.

Now, I have way more clarity on where I am at with my business. Creating the financial overview sheet opened my eyes to what I actually need to charge to make a living! That freed a lot of guilt of possibly charging too much! That knowledge will be a game-changer.


Vanessa Guerrero - Illustrator, Brand &Website Designer at Vanessa Guerrero Design Studio

“I was struggling to understand ClickUp and how it could impact our design agency.”

I knew that I needed the longer-term investment of handholding whilst I worked through all our processes. And now I am much more confident and I am excited to put my learnings and ClickUp set-up into practice with future clients.

The setting up of Dashboards within ClickUp has been a huge gain. Being able to point my colleagues to a dashboard that will answer all those little questions that they keep asking me has already taken a load off. Having a new customer tell me that whilst our approach was the friendliest of all she had received, our structured work plan was also the most professional.

Stephanie is worth every single penny and more. You may think you are working with Stephanie on one part of your business but you'll find her knowledge and insight will far out way just that one problem and solution. And the little videos when I was facing something niggling between our sessions were invaluable!


Katie Fenton - Project Manager at Two Fentons Website Design Agency

“I was frustrated about not being able to move forward with my Dubsado setup.”

I started to doubt if Dubsado was right for me. But Stephanie is calm and has so much experience with design and systems that it felt like she understood me, and my struggles and knew what I needed without me having to tell her.

Now, I feel that I have more confidence that I will be able to use Dubsado for my business and I will have more time to get creative.


Therese

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Stephanie Taale https://www.flourishonlinemanagement.com
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