Mentor Program Case study of Under 1 Roof by Stephanie Taale - Mentor and Brand Strategist for designers

In a previous blog, I talked about why I decided on the rebrand. But I wanted to follow that up with what it is that I actually did to go from a business that was focussed, on Brand and Website design to having a focus on brand strategy. Now it’s time to get into part 2 of what it took to make this change.

If you are in a market where you have a ton of competition, where everyone offers the same kind of services, with the same features and benefits and offers the same transformation for their clients how can you stand out? In this blog, I walk you through 5 approaches to brand differentiation

In a previous blog, I talked about why I decided on the rebrand. But I wanted to follow that up with what it is that I actually did to go from a business that was focussed, on Brand and Website design to having a focus on helping my clients build a brand that makes them stand out from the crowd, claim their position in the market and use this clear direction as their brand’s compass mainly through brand strategy, brand audits, clarity call and mentoring but also visual brand design or web design.

Because I know there are so many of you wondering if you should do something similar. Should you take the plunge and enter this scary unknown because you have this idea for your business could be in the future or should you just stay the course because that is what you’re familiar with and that is what is bringing in the money?

If you have the ‘wrong’ clients reaching out to you, there is something in your messaging, your content topics, the way you interact on social media that gives them another impression than the one that you want them to have. Let’s have a look at 5 things you can do so that your audience does see you as an expert in what you do.

When you are talking about rebranding, you want to change the way your audience sees your business. You could just change your logo, colours or fonts to change the look and feel of your business. If done right, this can absolutely help you with a more professional look that can impact how others see your business. But with a rebrand, it’s about more than just your visual brand because you need to have a solid brand foundation in place to build the visuals upon. Otherwise, you will be rebranding again in another year. In this blog, I walk you through 3 signs that show you it’s time for a rebrand.

So you are posting on Instagram, and you're not getting much engagement. Your writing content but you’re not getting comments on your blog posts, and the pins you create don’t seem to bring much traffic to your website. Let’s have a look at what to do when you are not connecting with your audience.

I am just going to say it: you need to start with your brand’s strategy before design or marketing. If your marketing is to get your message out, and your visual brand needs to represent or express your brand's message how do you do any of these 2 things if you don’t know what your brand's message needs to be to build that emotional connection with your potential customers? In this blog, I will walk you through what brand strategy is and how you can use it to create an emotional connection with your audience

I am just going to say it: you need to start with your brand’s strategy before design or marketing. If your marketing is to get your message out, and your visual brand needs to represent or express your brand's message how do you do any of these 2 things if you don’t know what your brand's message needs to be to build that emotional connection with your potential customers? In this blog, I will walk you through what brand strategy is and how you can use it to create an emotional connection with your audience

Step 9 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission, your why & your values, beliefs and how you can make your business stand out, defining who your ideal client is. How to do market research on your audience and research on your competitors, creating your ideal client profile. The 9th step will look into crafting your brand messaging

Step 8 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission, your why & your values, beliefs and how you can make your business stand out, defining who your ideal client is. How to do market research on your audience and research on your competitors. The 8th step will look into creating your ideal client profile

Mentor Program Case study of Get Lost in Italy by Stephanie Taale - Mentor and Brand Strategist for designers

Step 6 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission, your why & your values, beliefs and how you can make your business stand out, defining who your ideal client is. We are now exploring how you do market research on your audience

Step 5 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission, your why & your values, beliefs and how you can make your business stand out. We are now talking about defining who your ideal client is

Step 4 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission, your why & your values and beliefs we are now getting into how you can make your business stand out.

Step 3 of the Brand Foundation Series. Where the previous posts in the series talked about your vision & mission and your why we are now getting into how you can define your values and beliefs.

Step 2 of the Brand Foundation Series. Where the first post in the series talked about your vision and mission we are now getting into how you can define your why.

Step 1 of the Brand Foundation Series is about your vision. Your vision is how you would like things to be in the future. You can see this as your big dream for your business. What success will look like for you? What do you aspire your business to be?

Wrap up of the Brand Foundation Series - everything you need to know when you want to build a brand your clients will love. In this post, I am talking about the next steps you need to take to combine everything you have learned from this series