Case Study Business Clarity by Stephanie Taale - Mentor and Brand Strategist for designers for Sarah Shuttle Creative - Luxury Brand & Website Design

I could offer tips on spotting these red flags during calls, which might save you a few headaches. But that won't address the issue of attracting these "bad fit clients." Let's explore how, after identifying your ideal client, you can ensure that the potential clients who book a consultation call truly align with your ideal client profile. In essence, we'll discuss how to qualify your leads effectively.

The word that you can not get around when you have your own business: brand clarity. With just a quick Google or Pinterest search you can find anything from free brand clarity workbooks to 90-minute brand clarity calls for $600. But what is brand clarity, why is it so hard to get it and how will it help you grow your business?

So in this blog, we're diving into what brand clarity is, why it is so hard to get brand clarity and the 4 steps to get brand clarity

Feel like you’re doing all the things right, but you’re not seeing the results? There are so many ways to run your business but it just does not work if that isn't the right method for you.

So in this blog, we're diving into why you always do what’s right for YOU in YOUR business so that you don't burn out

Mentor Program Case study of Francesca Davis - Brand Coach by Stephanie Taale - Mentor and Brand Strategist for designers

You know you need to define your ideal client or customer. But those avatar exercises don't really seem to work and then you're also supposed to niche down while you don't want to tie yourself down too much and then there's also a target market you need to focus on. Yep, that's quite confusing.

So in this blog, we're diving into what a target market, a niche and an ideal customer is, how these relate to each other and how these come into play on your marketing.

Follow along with the process of creating the website for Jessica Mertz from Honey Fox Films - Wedding & Elopement Videographer

Brand Clarity Case study of Eve Rose Coaching - Lifestyle coach by Stephanie Taale - Mentor and Brand Strategist for designers

There’s quite a bit of confusion about what the difference is between a Brand Designer and a Brand Strategist. In this blog, I will walk you through what the difference is and when to hire a brand strategist or a designer.

Follow along with the process of creating the sales page for Her Podium - Public Speaking Programs for Women

I love watching Masterchef Australia, especially after a long day or week. It is always a perfect way for me to relax and come up with inspiration for any special meals but… I realised there was actually quite a bit to learn from Masterchef. So I’ll walk you through 3 lessons we can learn from watching Masterchef

Mentor Program Case study of Kam Sokhi -Mind, Body & Eating Coach by Stephanie Taale - Mentor and Brand Strategist for designers

Mentor Program Case study of Under 1 Roof by Stephanie Taale - Mentor and Brand Strategist for designers

In a previous blog, I talked about why I decided on the rebrand. But I wanted to follow that up with what it is that I actually did to go from a business that was focussed, on Brand and Website design to having a focus on brand strategy. Now it’s time to get into part 2 of what it took to make this change.

If you are in a market where you have a ton of competition, where everyone offers the same kind of services, with the same features and benefits and offers the same transformation for their clients how can you stand out? In this blog, I walk you through 5 approaches to brand differentiation

In a previous blog, I talked about why I decided on the rebrand. But I wanted to follow that up with what it is that I actually did to go from a business that was focussed, on Brand and Website design to having a focus on helping my clients build a brand that makes them stand out from the crowd, claim their position in the market and use this clear direction as their brand’s compass mainly through brand strategy, brand audits, clarity call and mentoring but also visual brand design or web design.

Because I know there are so many of you wondering if you should do something similar. Should you take the plunge and enter this scary unknown because you have this idea for your business could be in the future or should you just stay the course because that is what you’re familiar with and that is what is bringing in the money?

If you have the ‘wrong’ clients reaching out to you, there is something in your messaging, your content topics, the way you interact on social media that gives them another impression than the one that you want them to have. Let’s have a look at 5 things you can do so that your audience does see you as an expert in what you do.

When you are talking about rebranding, you want to change the way your audience sees your business. You could just change your logo, colours or fonts to change the look and feel of your business. If done right, this can absolutely help you with a more professional look that can impact how others see your business. But with a rebrand, it’s about more than just your visual brand because you need to have a solid brand foundation in place to build the visuals upon. Otherwise, you will be rebranding again in another year. In this blog, I walk you through 3 signs that show you it’s time for a rebrand.

So you are posting on Instagram, and you're not getting much engagement. Your writing content but you’re not getting comments on your blog posts, and the pins you create don’t seem to bring much traffic to your website. Let’s have a look at what to do when you are not connecting with your audience.